Deirdre Grubbs

Deirdre Grubbs leads Roots' marketing efforts, focusing on elevating its brand presence and driving rapid growth.

Deirdre is an accomplished executive with over 20 years of experience in strategic marketing, thought leadership, and event management. She has a proven history of rapidly increasing brand demand within the software and financial services industries, both in the U.S. and globally. She has consistently demonstrated her ability to build and lead high-performing marketing teams, develop innovative and creative strategies, and execute campaigns that enhance visibility, engage customers and expand market share.  

Prior to joining Roots, Deirdre served as CMO at Venminder, a Gartner-recognized leader in third-party risk management solutions that grew to more than 1,200 customers before being acquired by Ncontracts in 2024; led the marketing and inbound strategies at two leading consulting firms serving the US financial industry; marketed and coordinated large-scale events throughout Oahu; and has partnered with multiple marketing agencies to create and drive experimental marketing campaigns for enterprise brands.