At NAMIC Claims Conference 2024 in Denver, Roots Automation Co-founder & CTO, John Cottongim joined PLRB President and CEO, Bryan Falchuk to talk about, "Navigating the AI Future of Claims and Effectively Deploying Generative AI.”
In this session, Bryan and John tag-teamed the topic of AI for claims, with Bryan discussing the insurance business context for AI: ethics, transparency, bias in data, and the technology’s vast potential to revolutionize insurance.
John followed up to explain how AI for claims processing is working in the here and now. Some highlights:
- AI’s value is in how it will augment, not eradicate human expertise – automation will take care of repetitive tasks, freeing people for critical decision-making.
- Collaborative efforts between tech and insurance professionals are vital for creating superior systems in the future.
- “[AI] isn't just promising, it's delivering.”
You can watch the entire session here.

Artificial Intelligence meets real value
Elsewhere at NAMIC Claims Conference 2024, generative AI emerged as the hot-button topic.
From major global carriers to regional mutuals, enthusiasm for AI among attendees, exhibitors and presenters reflected a broader recognition of the technology’s potential not only to make people better at solving claims processing challenges, but to redefine customer service and operational excellence. Maybe Denver’s high altitude got to us, but you could practically feel the discussion about AI shifting from process (“business technological transformation”) to results – how an increasing number of insurance businesses are creating value using AI right now.

Over at our booth, the buzz was all about Roxanne, the Digital Claims Assistant, powered by Roots Automation’s proprietary Generative AI Model for Insurance, InsurGPT ™. In three days of demonstrations, visitors experienced how Roxanne effortlessly handled First Notice of Loss (FNOL) intake and other document classification and indexing tasks.
Watch Roxanne make fast work of document indexing challenges

Seeing Roxanne work in real time left some claims and IT leaders wide-eyed at the possibilities for their organizations to increase operating efficiency and reduce premium leakage. Others were blown away to learn Digital Coworkers can deliver productivity from the first day and are ready to work 24/7/365. If you weren’t able to spend time with us at NAMIC Claims Conference 2024, or you want to have another look at Roxanne’s capabilities, we invite you to schedule a demo tailored to your specific use case.
It was great connecting with everybody at NAMIC. We hope to run into you again at PLRB in Boston, March 17 – 20.